Innovative Engagements

Moving beyond traditional surveys and physical dialogues, REACH uses innovative platforms to engage Singaporeans from various walks of life. From theatre plays to video making competition to collaborations with online content creators, REACH encourages every Singaporean to share their views on national issues through fresh and interactive initiatives.

Interactive Theatre

Our first theatre engagement session, The (New) Singaporean Dream, gave participants an opportunity to share their views with the performers directly and discuss the characters' motivations as the story unfolded along issues such as marriage and parenthood, housing, and youth aspirations.

Participants engage in a lively interactive session with the actors

Participants

REACH Parliament Project

REACH partnered with social media company HEPMIL to present parliamentary content in short videos on Instagram and TikTok. Through collaborating with influencers, we invite Singaporeans to share their views on important topics like government’s efforts to build an inclusive digital society, strengthen support for young families and provide comprehensive support for mental health.

Amplifications efforts through content creators’ social media

Creator Yi Ting on Budget 2024

Creator Leon Lee on Budget 2024, focusing on the assistance for ITE graduates

Creator Runner Kao (Kao Rong) on support for young families

Creator Rishitha on the Platform Worker’s Bill

REACH x Shin Min Daily News Collaboration on Key Social Issues

REACH partnered Shin Min Daily News and SPH Mandarin radio stations to engage the senior Mandarin-speaking community. Through radio, print, physical dialogues and social media, our multi-platform approach provides convenient channels for our Singaporeans to share their views and be engaged on topics like housing, digitalisation, sustainability, women’s development and support for lower-wage workers.

Minister Tan See Leng on support for lower-wage workers

Minister Josephine Teo on digitalisation

REACH-Ing Out! Mini Video Series

REACH hits the streets to find out what the public thinks about hot button topics, from Budget 2023/2024 to employment and national identity. These videos opened new conversations, giving candid insights about a wide range of issues.

Interviewing the public for REACH’s social media REACH-ing Out series.

SUS Ads Video Challenge

In conjunction with the Forward Singapore (SG) citizen engagements, and in partnership with media companies mm2 and AsiaOne, REACH invited the public to create 60-second videos about

their hopes and aspirations for Singapore's future. Industry experts, who served as judges for the video challenge, also conducted workshops on film-making and scripting for video-making

enthusiasts. The award ceremony included a dialogue on the importance of the Forward SG exercise on future Singapore including the media industry.

SUS Ads video challenge 2023

REACH Deep Dive into Workplace Mental Wellness

Building on the collaboration with HEPMIL, we focused on Parliament's role in addressing crucial issues affecting Singaporeans, such as mental health. The event kicked off with a workshop led by mental health expert and REACH Advisory Panel member Nisha Jhangiani, followed by a panel discussion featuring REACH Deputy Chair, Minister of State Rahayu Mahzam, and content creators Das DD and Samantha Tan.

Participant sharing his view on thoughts and feelings using the colour wheel

Minister of State Rahayu Mahzam with fellow panellists and participants

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